The Academy - Small Luxury Hotels Of The World, London - Reviews, Room Options & Prices 2025

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About the Hotel

21 Gower Street, Bloomsbury, London, United Kingdom, WC1E6HG

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Select your room type

The hotel offers a variety of rooms including double rooms, family rooms, and suites with breakfast, free cancelations, and special deals

Bloomsbury Twin

Max:

2 persons

21 m²

Bed options:

2 Single beds

Shower

Air conditioning

room details

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Bloomsbury King Room

Max:

2 persons

21 m²

Bed options:

1 King-size bed

Shower

Air conditioning

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Townhouse King Room

Max:

2 persons

21 m²

Bed options:

1 Double bed

Shower

Air conditioning

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Getting around

A guide to all available transportation options

City Centre

London 1.5 km

Airports

London City (LCY) 14.9 km

London Heathrow (LHR) 28.4 km

Train

Euston railway Station900 m

Underground

Goodge Street tube300 m

Bus

Bus stop500 m

Facilities

Experience a variety of amenities at the boutique hotel, crafted to ensure your comfort and unforgettable moments

Wi-Fi

Parking

GBP 32.50 per day

Luggage storage

24-hour services

24-hour reception

24-hour security

General

No smoking on site
Wi-Fi
Parking
Safe deposit box
24-hour reception
Express check-in/ -out
No pets allowed
24-hour security
Luggage storage
Allergy-free rooms
Coffee shop
Smoke detectors
Fire extinguishers
Key card access

Guest Parking

Electric kettle

Services

Paid airport shuttle
Room service
Housekeeping
Laundry
Dry cleaning
Tours/Ticket assistance
Welcome drink
Happy hour

Dining

In-room breakfast
Restaurant
Bar/ Lounge area
Special diet menus

Business

Business centre
Meeting/ Banquet facilities
Fax/Photocopying

Children

Cots

Spa & Leisure

Live entertainment
Garden area
Leisure/ TV room

Room features

Air conditioning
Heating
Mini-bar
Sitting area
Terrace
Garden furniture
Tea and coffee facilities
Ironing facilities

Bathroom

Free toiletries

Self-catering

Electric kettle

Media

Flat-screen TV
Direct dial telephone
AM/FM alarm clock

Room decor

Carpeted floor

Location

21 Gower Street, Bloomsbury, London, United Kingdom, WC1E6HG

Map view

street view

21 Gower Street, Bloomsbury, London, United Kingdom, WC1E6HG

City landmarks

Museum

The British Museum

610 m

Westminster Bridge Road Riverside Building

Coca-Cola London Eye

2.1 km

Garden

Buckingham Palace

2.3 km

Square

Trafalgar Square

1.5 km

Museum

National Gallery

1.7 km

Elizabeth Tower - Houses of Parliament

Big Ben

2.3 km

Church

Westminster Abbey

2.4 km

Marylebone Rd

Madame Tussauds London

2.5 km

Park

Hyde Park

2.8 km

Oxford Street

800 m

Opera House

Covent Garden

850 m

Market

Borough Market

3.3 km

Square

Piccadilly Circus

1.5 km

Great Central House

Marylebone

1.6 km

Castle

Tower of London

4.0 km

Gallery

Tate Modern

2.6 km

Church

St Paul's Cathedral

2.4 km

Palace

St James's Park

2.0 km

Clive Steps

Churchill War Rooms

2.1 km

Harbour

Tower Bridge

4.2 km

Public Building

Houses of Parliament

2.4 km

Church

Westminster

2.4 km

Mosque

The Regent's Park

2.1 km

Zoo

ZSL London Zoo

2.4 km

Gallery

National Portrait Gallery

1.4 km

Bloomsbury

Gordon Square

870 m

Museum

London Transport Museum

1.3 km

Seven Dials Covent Garden

Seven Dials

880 m

Nearby

Hospital

University of London

580 m

Restaurants

Olivelli

130 m

35 Store Street

The Life Goddess

160 m

29 Store Street

Chettinad Restaurant

380 m

16 Percy Street Soho

The College Arms

180 m

Wc1e 7dh 18 Store Street

Busaba Bloomsbury

250 m

22 Store Street Bloomsbury

Spaghetti House

380 m

Palladium House 1-4 Argyll Street

Mybar Bloomsbury

330 m

11-13 Bayley Street

GAIL's Bakery Bloomsbury

340 m

11 Bayley Street

Reviews and Ratings

Feedback from previous guests about their experience.

60%

enjoyed the hotel and would happily stay again

6.0/10

Guest rating

Rooms

7.0

Location

8.6

Service

7.4

Dining

7.2

Christina

United Kingdom, March 2025

6.0/10

I had a mixed experience at The Academy. The charming decor and prime location were definite highlights, but there were some service hiccups that left me disappointed. While the breakfast spread was good, I found the staffing situation could use improvement.

Rooms

5.0

My room was quite compact and felt smaller than expected, with some minor issues like ineffective air conditioning. However, I did appreciate the modern amenities and complimentary refreshments provided.

Service

6.0

The staff were friendly, but I felt they were stretched thin during busy times. For instance, when I sought assistance regarding parking, the response was not as helpful as I would have hoped, and I encountered some misunderstandings.

Location

9.0

The hotel's location is superb, close to Euston and several underground stations. It made exploring London incredibly convenient and enjoyable.

Dining

8.0

Breakfast was a highlight of my stay. with fresh pastries and great coffee. The dining area was beautifully decorated, adding to the overall positive experience.

Facilities

7.0

The hotel offered a range of facilities, though I found some aspects lacking, like the absence of an elevator which made carrying bags upstairs challenging. Room service was decent and timely, though the bar area was quite busy.

Joshua

United Kingdom, January 2025

6.2/10

I had a lovely stay at The Academy, although there were a few hiccups along the way. The room was spacious with a comfortable bed and nice decor, making for an enjoyable experience. However, the absence of a lift made accessing my room a bit challenging, especially with my heavy bags. Overall, the attentive service and good breakfast options with fresh choices added to my positive impression.

Rooms

9.0

My room was quite large and well-furnished with a comfy bed and a Nespresso machine. It was a bit noisy due to the old Victorian building's features, like the squeaky floorboards.

Service

8.0

The staff were very helpful and attentive, going the extra mile to make my stay comfortable. However, I did experience some delays in the bar and with room service.

Location

10.0

The Academy is conveniently positioned within walking distance to various attractions and dining options. This made exploring the area very easy for me.

Dining

8.0

Breakfast offerings were plentiful and featured many fresh options like pastries and fruits. However, I found miscommunication regarding the full English breakfast pricing.

Facilities

7.0

The hotel features a charming bar area and lovely lounge spaces. The lack of a lift is a downside, but the overall facilities were well-kept.

Emerson

United Kingdom, December 2024

5.8/10

The Academy in Bloomsbury offers charming decor and a cozy atmosphere, though the small room sizes might be a drawback for some. The service was generally warm and accommodating, especially at breakfast. but the dining options could use some improvement in variety. Overall, it’s a beautiful hotel that has its strengths, though I feel the pricing is slightly high for what’s included.

Rooms

6.0

The room I stayed in was quite tiny, which is typical for London. However, it was clean and had some nice decorative touches, like wine and biscuits.

Service

7.0

The staff were friendly and attentive, especially in the breakfast area, but there were occasions where the responsiveness wasn't up to par. I felt a lack of empathy in some of my interactions.

Location

9.0

The position of the hotel is excellent. it's close to the British Museum and within walking distance of various attractions. I would definitely choose to stay in this part of London again.

Dining

6.0

The breakfast included a nice spread, but I found the continental options a bit limited in variety. While the service was good, I expected more from the food, especially considering the price point.

Facilities

7.0

The hotel has lovely common areas, including lounges and a pleasing courtyard. but the bar was often unavailable when I wanted to use it.

Ava

United Kingdom, December 2024

5.8/10

I had a pleasant stay at The Academy, with its charming and well-renovated interiors. The service was great, making me feel well cared for. However, accessibility issues, such as the lack of an elevator and the basement rooms, were notable downsides, impacting my overall experience.

Rooms

7.0

My room was clean and cozy, featuring a comfortable bed and a lovely bathroom with excellent water pressure. However, it felt a bit cramped, especially in comparison to other places I've stayed in London.

Service

9.0

The staff was truly attentive and kind, enhancing my experience at the hotel. They were proactive in handling my luggage and ensuring a smooth check-in process.

Location

6.0

While the hotel is situated quietly across from UCL, I found the location a bit odd for exploring other attractions. It felt secluded, and getting to more vibrant areas required longer walks through less appealing parts of the city.

Dining

8.0

Breakfast was a good spread with fresh food and a nice atmosphere, although it was located in the basement. The options were satisfying, but I felt that the space could use improvements for accessibility.

Facilities

6.0

The hotel offers basic facilities, but I was disappointed by the lack of an elevator and the limited space in the breakfast area. Nonetheless, the environment was lovely and fit the hotel’s boutique charm.

Kathryn

United Kingdom, December 2024

6.4/10

My stay at The Academy was quite amazing. I enjoyed the charming decor and the fantastic location near Bloomsbury. However, the breakfast options were a bit limited and could use some enhancement. Overall, the comfort of my room and the quality of service from the staff made my experience enjoyable.

Rooms

8.0

I stayed in a beautifully decorated room that was surprisingly snug. the linens were good, and the Nespresso machine was a nice touch. I did find the size a bit compact, but it catered to my needs as a solo traveler.

Service

7.0

The staff were genuinely warm and accommodating. On one occasion, they helped resolve an issue with my booking efficiently, which I greatly appreciated. However, a promised follow-up from management regarding a room issue didn't materialize, which was disappointing.

Location

9.0

The hotel's position was ideal for my trip. I was able to walk to many attractions and local cafes easily. Plus, the proximity to Euston station made my travels around the city a breeze.

Dining

6.0

While I enjoyed the breakfast offering's quality, I found the selection a bit lacking. I was expecting a wider variety beyond the continental spread and a basic bacon roll. It didn’t quite match the standard set by other aspects of the hotel.

Facilities

7.0

Facilities like housekeeping and secure luggage storage were well-managed. but the absence of a lift did make the six flights of stairs a challenge for me, especially after a long day out.